Throughout history, conceptions of masculinity have inhibited men from taking care of their mental, emotional and physical health. Society has pressured men into acting “tough”, being self-sufficient and rejecting self care and any traits of what they, or the herd sees, as femininity.
A 2018 study conducted by The Men’s Project found 48% of men believed that society as a whole depicted a man “who spends a lot of time on his looks [not] very manly”, while 42% of men believed “it is very hard for a man to be successful if he doesn’t look good.” Such mixed messages!
But as society progresses and we realise we are actually genetically more the same than different, these antiquated stereotypes are being thrown out the window.
That’s resulted in a huge boost to the male grooming industry, with more men than ever ditching their 3-in-1 body wash (thank goodness!) and choosing hassle-free, uncomplicated skincare products that actually work.
I wanted to rebrand the DrNC range with a sophisticated unisex look that was chic, modern and “non-binary”. Call us “future forward”! We believe that ALL skin is equal. Universal skincare for all skin types, not defined by gender. Focusing on the right ingredients in the right concentrations, to deliver a simple uncomplicated routine that works, is easy to use and FEELS GOOD!
So if you’re a bloke and want to know where to start with your cosmeceutical dermatologist-created skincare routine, my recommendation is to begin with our 3-Step Starter Pack. $245 (RRP $267, saving $22 plus free postage)
It contains a cleanser that doesn’t strip the skin, a serum that renews and exfoliates cells (while preventing and controlling ingrown hairs) and a moisturiser boosted with anti-inflammatories and antioxidants - what’s not to love?!
This routine can be repeated morning and night. If you are looking for that extra level of rejuvenation, check out our Total Skin Glow Kit that includes the Concentrated Spot Destroyer, $315 (RRP $340 save $25 plus free postage).
Let’s delve into the routine below:
STEP 1: THE CONCENTRATED CLEANSER
The DrNC Concentrated Cleanser is designed to replace those harsh and damaging foam-based shaving products (Sorry dudes, but that stuff is like kerosene on your skin). The glycerin in this formula provides the perfect glide for your razor blade, while protecting and soothing the skin. The citrus unisex fragrance is fresh and invigorating - our male clients comment all the time how much they love it. Boosted with anti-inflammatories and antioxidants to minimise signs of ageing, it is also soap-free and contains no harsh chemicals. It simply leaves your skin feeling fresh and balanced, minimising irritation, ingrown hairs and any unpleasant shaving rash.
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STEP 2: THE CONCENTRATED CLARIFIER
This is not called “the bomb” for nothing! You can seriously drop a few years with a few drops, plus stop ingrowns in their tracks. It’s an AHA & BHA exfoliating serum designed to rewind your skin back to it’s 25-year-old self! The BHA (aka salicylic acid) stops blocks in the follicle to prevent ingrowns and is a natural anti-inflammatory, so it helps calm skin down at the same time. Plus, it helps to minimise breakouts. Apply a few drops over the face and neck after cleansing, then follow with my moisturiser to seal in moisture.
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STEP 3: THE CONCENTRATED MOISTURISER+
This is one of our top selling products and men LOVE IT!! It’s lightweight and non-oily with our signature refreshing citrus unisex fragrance. It seamlessly melts into the skin, providing long-lasting hydration while leaving you feeling like you are wearing nothing at all.
Boosted with 5% niacinamide (vitamin B3), it calms and supports your skin barrier, minimising ingrowns, irritation and shaving rash. The niacinamide acts as a powerful antioxidant and anti-inflammatory protecting you from environmental ageing and UV free radical damage. And it’s boosted with moisture-binding ingredients hyaluronic acid and glycerin to immediately hydrate the skin, while restoring balance without ever becoming greasy.
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BREAKOUT BUSTING HERO: THE CONCENTRATED SPOT DESTROYER
This is an essential to keep in your bathroom cabinet for when pesky breakouts AND ingrowns rear their heads. Featuring a powerful combo of AHA and BHA ingredients in an easy-to-use, roll-on applicator, this treatment can be used once a week to rejuvenate, exfoliate, preven ingrowns, fade pigment and minimise skin ageing! It can also be used to spot-treat ingrowns and breakouts for a speedy recovery several times a week!
Warning: Due to its low ph level, this baby goes on with a tingle. But don’t be alarmed - it’s a sign it’s getting in to do its job!